We returned two weeks ago from the most amazing travel experience of our lives. Ten days on a photo safari arranged by our Representative at ADS and supported in country by our expert Guide and a top-notch office staff.

While everyone in the customer quote emails applauds your efforts, client service and attention to detail, these same statements coming from my wife and I may be viewed from a different perspective. We are both television network journalists who have covered many of the major national and international news stories of the past thirty years. We have travelled extensively around the world and worked with many companies in order to expedite our travel and in-country accommodations and needs. When looking for a company to handle this dream adventure, we were first impressed with the endorsement from National Geographic and then the quality of your marketing materials – including the video. Being journalists we are naturally suspicious of the spin marketing and public relations people like to create. In the case of ADS, however, we now believe that you are actually humble with respect to your marketing materials when compared to the quality of service and experience you deliver. Off hand, I can’t think of any company that has ever delivered more than they promised EXCEPT you. This started from the moment we first contacted ADS until we were dropped off at the Mt. Kilimanjaro Airport upon the conclusion of our safari. You and your staff just did everything possible to make this a smooth and memorable experience. I know we are not alone in this praise, since everyone we ran into in Tanzania that was using your company had nothing but glowing praise for ADS and its’ people. Some of these people were back for a second and third safari because of you, the guides, the beautiful animals and friendly people of Tanzania. In our case, we had considered this a one time “bucket list” experience. Now, we are planning to return within the next few years to visit those areas we didn’t get to on this trip. We also want to see the mountain gorillas on another trip.

One thing that ADS clearly recognizes is the important role their expert guides play in the success of the company and customer satisfaction. In our case, you knew that we were professional broadcasters and avid photographers. I am sure it was no accident that we ended up with our Guide. Not only was he extremely knowledgeable about the wildlife, and their locations on the Serengeti, but he was also quite attune to our photographic needs – including lighting and viewing angles. We were all so impressed with our Guide that words alone cannot express our appreciation of his efforts and friendship during this safari. Our Guide was able to locate every animal we hoped to photograph and many we didn’t count on seeing, including the elusive Black Rhino. People viewing our photos are amazed at what we captured and how close we seemed to get to the action. We all miss being in his company and look forward to going on safari with him again. This, of course, is also a tribute to ADS and enlightened management that understands the importance of the staff that works directly with the client.

We have been receiving your customer quote emails since signing up for our safari, so I am not going to repeat what everyone else has said about the outstanding animal experiences, excellent tented lodges, comfortable vehicles, and friendly service staff at each location. All potential customers – or those waiting to experience their safari – need to know is that nothing is exaggerated when it comes to ADS marketing or the experience that awaits each individual on safari in Tanzania. Well done and our sincere thanks.

Bill and Gayle Moore
May 2011